ROI Calculator

What is busywork costing you, and what could automation give back?

Move the sliders to match your business. The figures start as an example of a 6-person marketing and sales team. Replace them with your own numbers to see your first-year return.

Your team's time

Manual work in marketing and sales: reporting, data entry, CRM updates, copy-pasting, chasing follow-ups.

h
%

50–70% is typical for reporting and data-entry work. Repetitive tasks are easiest to automate.

£

Salary plus taxes and overhead, divided by working hours.

Your sales pipeline

Faster follow-up and better lead scoring turn more of the leads you already get into customers.

%
£
%

Only the profit from new deals counts as return, not the full revenue.

%

A relative lift: at a 10% close rate, a 15% lift means 11.5%. Keep it conservative.

Your investment

Enter the figures from your Datsimple quote.

£
£

First-year return

0%
return on investment
£0
net gain in year one
–
to pay back the setup
0 h
team hours freed per year
0
extra deals closed per year

Year-one value vs. investment, in pounds

Value of time
£0
New profit
£0
Investment
£0

Time saved

people × hours × automatable % × 46 weeks × hourly cost. 46 working weeks allows for holidays.

New profit

leads × close rate × lift × 12 × deal value × margin. Only extra deals from your current lead flow, with no new ad spend.

ROI & payback

(value − investment) ÷ investment. Payback is setup ÷ monthly gain after fees. These are estimates, not guaranteed results.